The city of Cuenca is located in the highlands of Ecuador at about 2500 meters above sea level. The center of the city is listed as a UNESCO World Heritage Trust site because of its many historical buildings.

What I found more interesting is that it is the home of the Panama hat!
When the Spaniards arrived centuries ago, they saw natives covering their heads with a strange woven article similar to “vampire wings.” In 1630 Francisco Delgado persuaded them to convert them into brimless hats, or “toquillas,” and in 1796 Charles V promoted the creation of craft guilds, among them were the “straw hat” guild.

Homero Ortega is one of the many companies that have contributed to the fame of the Panama hat and its place in the world context. Five generations of the Ortega family dedicated to hat making constitute our letter of introduction, proof of our experience, seriousness, and the high quality of our products.